Muindasitiri yezvitoro, zviratidziro zvekuratidzira zvakakosha zvekuona zvekushambadzira zvinokwezva kutarisisa kwevatengi uye kutaurirana chiratidzo chemhando uye kukosha.Kunyatsosarudza zviratidziro zvinogona kukubatsira kunyatsoratidza uye kusimbisa chimiro chako chemhando, nekudaro uchikwezva vateereri vako.
Iyi blog positi inoongorora maitiro ekusarudza maprops (retail display racks) nekutarisa zvinhu zvakaita sezvishandiso, mavara, dhizaini, mhando dzemhando, uye kurongeka kwevateereri.Ichakupa inoenderana nyaya dzezvidzidzo uye ruzivo rwakakodzera kuti ikubatsire kunzwisisa maitiro ekusimudzira chimiro chehunyanzvi chemhando yako.
Tichapindura mibvunzo inotevera:
※Maitiro ekuvandudza Brand Image
※Kupa mienzaniso chaiyo-yehupenyu kubva kumidziyo, mavara, dhizaini, mhando dzemhando, uye nezvimwe kuti zvikubatsire kunzwisisa kukosha kweiyo brand image mukushambadzira kwekuona.
※Kupa akakodzera ruzivo mawebhusaiti kubva kune akasiyana maonero kuti akubatsire nekukurumidza kuwana zviwanikwa zvinodiwa.
Neanopfuura makore gumi nemashanu echiitiko muindasitiri yezviratidziro zvekutengesa muChina, isu tine ruzivo rwemukati rwekupa zano rekutenga rinoshanda kumakambani ekugadzira uye vatengi vezvitoro zvezvitoro.
Saka, ngatitangei.
(Cherechedza: Kune mazita akawanda akasiyana-siyana anoshandiswa kutsanangura masherufu ekuratidzira. Aya anosanganisira Display Shelf, Display Rack, Display Fixture, Display Stand, POS Display, POP Display, uye Point Of Purchase. Zvisineyi, kuti zvienderane, tichataura nezve Display Rack. semusangano wemazita we
Zviri Mukati:
1. Kutsvakurudza uye kunzwisisa vateereri vakanangwa mukushambadzira kwekuona.
3. Kusarudza zvinhu mukushambadzira kwekuona zvinowirirana nemufananidzo wechiratidzo.
4. Simba remuvara mukushambadzira kwekuona.
5.Kushanda uye kushanda kwekuratidzira maitiro mukushambadzira kwekuona.
6. Hunhu uye kusimba kwekuratidzira props mukushambadzira kwekuona.
7. Kukosha kwechiratidzo chechiratidzo uye zviratidzo muzviratidzo zveunyanzvi.
1. Kutsvakurudza uye kunzwisisa vateereri vakanangwa mukushambadzira kwekuona.
Kutsvaga nekunzwisisa vateereri vanotariswa: Usati wasarudza showcasing props, zvakakosha kuti unzwisise zvakadzama vateereri.Kunzwisisa zvavanoda, hunhu, uye mararamire zvinokubatsira iwe kusarudza showcasing props inoenderana navo.Semuyenzaniso, kana mhando yako yakanangana nechizvarwa chechidiki semhando yefashoni, unogona kusarudza zvemazuva ano, uye zvine hunyanzvi zvekuratidzira kuti ubate pfungwa dzavo.
Reference mabhuku:
Pew Research Center (www.pewresearch.org)
Nielsen (www.nielsen.com)
Statista (www.statista.com)
2. Dhizaini yekuratidzira props inofanirwa kuenderana neiyo brand positioning uye chinangwa chevateereri.
Kana mhando yako yakatarisana nekureruka uye zvechimanjemanje, unogona kusarudza akapfava uye akakwenenzverwa ekuratidzira, kudzivirira madhizaini akaomarara.Nekune rimwe divi, kana mhando yako iri yeumbozha uye yepamusoro-soro, unogona kusarudza kuratidzira mapuropu ane zvinhu zvinoyevedza, zvinhu zvakaomarara, uye maumbirwo akasiyana kuratidza zvigadzirwa zvako.Dhizaini yemadhizaini ekuratidzira inofanirwa kukwidza kufarira kwevatengi kuburikidza nechitarisiko chavo uye chimiro, zvichiratidza nyaya yemhando uye hunhu.
Mufananidzo: lululemon
Reference Case:Lululemon
Nyaya Link:
Webhusaiti Yepamutemo:https://shop.lululemon.com/
Lululemon imhando yefashoni yemitambo ine tarisiro yekusimba uye yoga, yakatsaurirwa kupa emhando yepamusoro, yakashongedzwa, uye inoshanda zvipfeko zvemitambo kune vateereri vayo.Ivo neunyanzvi vanoshandisa zviratidziro muzvigadziriso zvechitoro chavo kuti zvienderane nechimiro chavo chemhando uye vateereri vanonangwa.
Madhizaini echitoro cheLululemon anoburitsa mamiriro emhando yehutano, simba, uye fashoni kuburikidza neavo ekuratidzira.Ivo vanoshandisa zvinhu zvemazuva ano uye zvine fashoni senge simbi racks, zvinhu zvinoonekera, uye mwenje wakajeka kugadzira yazvino uye ine simba yekutenga nzvimbo.
Inoshanda Ratidza Props:
Tichifunga nezvekumisikidzwa kwechiratidzo uye zvinodiwa nevateereri vavo, Lululemon inosanganisa madhizaini ekuratidzira anoshanda mukugadzira kwavo chitoro.Vanoshandisa marekeni emidziyo yemitambo inofambiswa, zviratidziro zvembatya zvakasiyana-siyana, uye masherufu eshangu anochinjika kuratidza zvigadzirwa zvakasiyana mumhando dzakasiyana uye saizi, zvichipa zviri nyore kuedza-uye zviitiko zvekuyedzwa.
Kuratidza Nyaya Yemhando:
Kuitira zvinodiwa uye zvishuwo zvevateereri vavanovavarira, Lululemon inoshandisa zviratidziro zvemunhu muzvitoro zvavo.Vanogona kushandisa maraki emapuranga ekuratidzira, zvishongedzo zvemachira akapfava, kana mifananidzo kuti vawedzere maumbirwo akasiyana uye kukwezva kwekuona.Aya ega ega ekuratidza props anogadzira yakasarudzika mamiriro anoenderana neiyo brand chinzvimbo uye vateereri vanonangwa.
Kuburikidza nezvidzidzo izvi, Lululemon inoratidza magadzirirwo ezviratidziro anofanana nenzvimbo yemhando uye vateereri vanonangwa.Ivo vanoshandisa zvemazuva ano uye zvakashongedzwa zvekuratidzira zvinoratidzira chimiro chechiratidzo, zvinopa zvigadziriso zvinoshanda, kuratidza nyaya yemhando uye kukosha, uye kushandisa zvinhu zvakasarudzika kugadzira ambiance yakasarudzika.
Literature References:
Behance:www.behance.net
Dribbble:www.ribbble.com
Retail Design Blog:www.retaildesignblog.net
3. Kusarudza Zvishandiso Zvinoenderana neBrand Image
Kusarudza zvekushandisa zvekuratidzira zvinoenderana nemufananidzo werudzi rwako uye kuratidza hunhu hwemhando yako kwakakosha.Semuenzaniso, kana mhando yako ichisimbisa kuchengetedza kwezvakatipoteredza, unogona kusarudza zviratidziro zvinogadzirwa kubva kuzvinhu zvinogonekazve senge bamboo, kadhibhodhi, kana purasitiki yakadzokororwa.Izvi hazvienderane chete nehunhu hwemhando yako asi zvakare dzinotaura kuzvipira kwako mukugarisa kune vatengi.
Reference Case:
Case Study Links:
Yepamutemo Webhusaiti yeAesop:https://www.aesop.com/
Nyaya Yekutanga: Aesop Kuvhura Yekutanga Mall-Yakavakirwa Chitoro MuCanada
Link:https://retail-insider.com/retail-insider/2018/09/aesop-to-open-1st-mall-based-store-in-canada/
AESOP KITSILANO (VANCOUVER) LOCATION.MUFANANIDZO: AESOP WEBSITE
Aesop imhando yemhando yepamusoro yeganda kubva kuAustralia inozivikanwa nekushandisa kwayo zvinhu zvakasikwa uye minimalist kurongedza.Vanoisa simbiso huru pakusarudza zvinhu zvinoenderana nemhando yavo yemhando mumagadzirirwo echitoro chavo kuratidza kuzvipira kwavo kune inoenderera uye yemhando yepamusoro hunhu.
AESOP KITSILANO (VANCOUVER) LOCATION.MUFANANIDZO: AESOP WEBSITE
Madhizaini echitoro cheAesop anowanzo batanidza zvinhu zvechisikigo zvakaita sehuni, dombo, uye tambo dzechisikigo.Zvishandiso izvi zvinofambirana neiyo brand inotarisisa pane zvakasikwa zvinhu uye budiriro inoenderera.Semuyenzaniso, vanoshandisa masherufu emapuranga ekuratidzira, pamusoro pematombo, uye zvinhu zvekushongedza zvinogadzirwa kubva mushinda dzemusikirwo kugadzira ambiance iri nyore asi yakagadzikana.
Kusarudzwa kwezvinhu zvinogara zviripo:
Aesop yakatsaurirwa kusimudzira kwakasimba, uye nekudaro, ivo vanosarudza kushandisa zvigadziriso muzvigadzirwa zvavo zvechitoro.Semuenzaniso, vanoshandisa huni dzakasimbiswa dzakasimba kana zvinhu zvakadzokororwa kugadzira fenicha nekushongedza.Uku kusarudzwa kwezvinhu kunoratidza kuzvipira kwechiratidzo mukuchengetedza kwezvakatipoteredza uye zvakagovaniswa kukosha kwekushandisa kwakasimba nevatengi.
AESOP KITSILANO (VANCOUVER) LOCATION.MUFANANIDZO: AESOP WEBSITE
Kuburikidza nezvidzidzo izvi, Aesop inoratidza kuti kusarudzwa kwezvinhu zvinopindirana nemufananidzo wechiratidzo kunogadzira kushambadzira kwekuona muzvitoro zvavo.Ivo vanoshandisa nemazvo zvinhu zvechisikigo, zvinhu zvinogadzika, uye zvinobudirira kuburitsa kukosha kweiyo brand uye pfungwa yemhando, vachigadzira hukama hwakasimba nevateereri vavo.
Literature References:
Material Connection (www.materialconnexion.com)
Sustainable Brands (www.sustainablebrands.com)
GreenBiz (www.greenbiz.com)
4. Simba reRuvara muVisual Marketing
Sarudzo yemavara ezviratidziro zvinofanirwa kuenderana neiyo brand mufananidzo uye kuendesa manzwiro anodiwa uye mameseji.Ruvara rwega rwega rune zvarunoreva uye hukama hwemanzwiro, saka kusarudza mavara akakodzera emhando yako kwakakosha.Semuenzaniso, tsvuku inogona kuratidza simba uye chido, asi bhuruu inowedzera kudzikamisa uye yakavimbika.Kuve nechokwadi chekuti mavara ezvibodzwa zvekuratidzira anoenderana nehunhu hwemhando uye hunhu hunosimudzira kuenderana kwemufananidzo wemhando.
CF TORONTO EATON CENTRE LOCATION.MUFANANIDZO: APPLE
Reference Case:
Nyaya Link:
Webhusaiti Yepamutemo:https://www.apple.com/retail/
Reference Case:https://retail-insider.com/retail-insider/2019/12/apple-opens-massive-store-at-cf-toronto-eaton-centrephotos/
Madhizaini echitoro cheApple anowanzo kuratidza toni dzisina kwakare sechena, grey, uye dema.Aya mavara anoburitsa hunhu hwechimanjemanje uye minimalist maitiro, achienderana nedhizaini uzivi hwezvigadzirwa zvayo.Ratidza props semakabati ekuratidzira, masherufu, uye matabletops ari mumatoni asina kwaakarerekera, achisimbisa kutaridzika uye kushanda kwezvigadzirwa.
CF TORONTO EATON CENTRE LOCATION.MUFANANIDZO: APPLE
Kusimbisa Mavara Echigadzirwa:
Kunyangwe Apple ichishandisa toni dzisina kwazvakarerekera muzvitoro zvavo, ivo vanotarisawo pakuburitsa mavara ezvigadzirwa zvavo.Semuyenzaniso, vanoshandisa minimalist chena kana inoonekera kuratidza inomira kuita kuti chigadzirwa chemavara chibude pachena.Musiyano uyu unowedzera kuoneka kwezvigadzirwa uku uchichengeta pfungwa yekubatana kwechitoro.
Minimalist Dhizaini:
Apple inokoshesa minimalist dhizaini, uye izvi zvinoratidzwawo mune yavo yekuratidzira props.Ivo vanosarudza yakachena uye yakachena maumbirwo uye mitsetse pasina yakawandisa kushongedzwa.Iyi dhizaini yedhizaini, yakasanganiswa neasina kwayakarerekera toni, inosimbisa iyo yazvino uye sophistication yechiratidzo chemhando.
Literature References:
Pantoni (www.pantone.com)
Color Psychology (www.colorpsychology.org)
Canva Color Palette Jenareta (www.canva.com/colors/color-palette-generator)
5. Kuita uye Kuita kweDisplay Props
Pamusoro pekuratidza mufananidzo wemhando, maprops ekuratidzira anofanirwawo kuve nekuita uye kushanda.Tichitarisa zvinodikanwa zvekuratidzwa kwechigadzirwa uye kudyidzana kwevatengi, kusarudza zviratidziro zvine mashandiro akakodzera kwakakosha, senge masherufu ekuratidzira, makabati, kana makaunda ekuratidzira.Izvi zvinogona kupa chiitiko chirinani chekutenga, kuwedzera kubatanidzwa kwevatengi, uye kuwedzera chimiro chehunyanzvi cheiyo brand.
MUFANANIDZO: MUJI
Reference Case:
Nyaya Link:
Webhusaiti Yepamutemo:https://www.muji.com/
Reference Case:https://retail-insider.com/retail-insider/2019/06/muji-to-open-largest-flagship-in-vancouver-area-in-surrey-mall/
Muji irudzi rwekutengesa rwechiJapan inozivikanwa neayo minimalist, inoshanda, uye inoshanda zvigadzirwa.Vanoshandisa nehungwaru masherufu ekuratidzira mudhizaini yavo yechitoro kuti vape kuratidzwa kunoshanda uye kuratidza mhinduro dzinoenderana nemhando yavo yemhando.
Flexible uye Adjustable Display Shelves:
Zvitoro zveMuji zvinowanzo ratidza masherufu anochinjika uye anochinjika kuti awane marudzi akasiyana uye saizi yezvigadzirwa.Aya masherufu anogona kugadziridzwa muhurefu, hupamhi, uye kona kuti awedzere kuoneka kwechigadzirwa uye kusangana neakasiyana ekuratidzira zvinodiwa.Iyi dhizaini inoshanda inobvumira chitoro kunyatso ratidza mhando dzakasiyana dzekutengesa, ichipa yakanaka yekutenga chiitiko.
Multi-tired and Multi-functional Display Shelves:
Muji anowanzo gadzira masherufu ane matinji akawanda uye mabasa kuti awedzere kushandiswa kwenzvimbo yechitoro uye kuratidza chigadzirwa.Ivo vanoshandisa masherufu ane akawanda mapuratifomu kana akaturikidzana kuratidza akasiyana zvigadzirwa zvikamu kana saizi.Iyi nzira yekugadzira inopa mamwe maitiro ekuratidzira uye inowedzera kuoneka kwechigadzirwa.
MUJI'S CF MARKVILLE LOCATION PHOTO: MUJI CANADA VIA FACEBOOK
Mobile Display Shelves:
Kuti uenderane neakasiyana marongero ezvitoro uye zvinodikanwa zvekuratidzira, Muji anowanzo batanidza masherufu ekuratidzira enhare.Aya masherufu anowanzo kuve ane mavhiri kana macaster, achibvumira vashandi vechitoro kuti varonge uye vagadzirise sezvinodiwa.Iyi dhizaini inogonesa chitoro kubata zviri nyore kuratidza uye dhizaini, optimize iyo showcasing maitiro uye kuyerera kwevatengi.
Yakabatanidzwa Kuratidza uye Kuchengeta Kushanda:
Masherufu eMuji anowanzo batanidza kuratidza kwakabatanidzwa uye kuchengetedza kushanda.Ivo vanogadzira masherufu ane dzimwe nzvimbo dzekuchengetera, madhirowa, kana masherufu anochinjika kuti ape kumwe kuchengetedza panguva yekuratidzira zvigadzirwa.Iyi dhizaini inowedzera kushanda kuchitoro uye inobata kune kuratidzwa kwevatengi uye kuchengetedza zvinodiwa.
Kuburikidza nechiitiko chiri pamusoro, Muji anoratidza mashandisirwo emasherufu ekuratidzira ane hunyanzvi uye kushanda mukugadzira chitoro.Ivo vanoshandisa inochinjika uye inochinjika, yakawanda-tiye uye yakawanda-inoshanda, nhare, uye yakabatanidzwa kuratidza uye kuchengetedza masherufu, ichipa vatengi zviri nyore, zvinoshanda, uye zvinochinjika zvekutenga zviitiko uku uchienderana neiyo brand minimalist uye inoshanda mufananidzo.
Literature References:
Retail Mutengi Zvakaitika (www.retailcustomerexperience.com)
Retail Dive (www.retaildive.com)
Retail TouchPoints (www.retailtouchpoints.com)
6. Kusarudza Madhizaini ekuratidzira ane Hunhu Hwakanaka uye Kusimba
Kusarudza zvigadzirwa zvekuratidzira zvine hutano hwakanaka uye kusimba ndicho chinhu chakakosha pakuona kushandiswa kwavo kwenguva refu uye kuchengetedza chitarisiko chakanaka.Kusarudza zvemhando yepamusoro zvemhando yepamusoro uye hunyanzvi hunova nechokwadi chekuti zviratidziro zvinokwanisa kumirisana nekushandiswa kwezuva nezuva nematambudziko ezvakatipoteredza.Akasimba uye akasimba ekuratidzira maprops haangoratidzi hunyanzvi hwemhando chete asi zvakare kuchengetedza mari pakugadzirisa uye kutsiva.
Reference Case:
Nyaya Link:
Webhusaiti Yepamutemo:https://www.ikea.com/
Reference Case:https://retail-insider.com/?s=IKEA
IKEA Bhizinesi kuIKEA Aura - Downtown Toronto (Mufananidzo: Dustin Fuhs)
IKEA, iyo yeSweden midziyo yemumba yekutengesa hofori, ine mukurumbira nekuda kwemhando yepamusoro, yakasimba, uye inoshanda zvigadzirwa.Vanoisa simbiso huru pamhando uye kusimba kwemasherufu ekuratidzira mudhizaini yechitoro kuti ive nechokwadi chekuratidzira kwechigadzirwa uye mharidzo inogara kwenguva refu.
Sarudzo Yemhando yepamusoro Zvishandiso:
IKEA inoshandisa zvinhu zvemhando yepamusoro sesimbi yakasimba, huni hunogara kwenguva refu, kana purasitiki yakasimba kugadzira masherufu ekuratidzira.Ivo vanoisa pamberi zvinhu zvine hunhu hwakadai se compression kuramba, kupfeka kuramba, uye corrosion kuramba kuve nechokwadi chekushandiswa kwenguva refu kwemasherufu ekuratidzira.
IKEA Bhizinesi kuIKEA Aura - Downtown Toronto (Mufananidzo: Dustin Fuhs)
Yakasimba uye Yakagadzikana Magadzirirwo Dhizaini:
IKEA's masherufu ekuratidzira anowanzo ratidza akasimba uye akagadzikana madhizaini ekushingirira mhando dzakasiyana uye huremu hwezvigadzirwa.Ivo vanoshandisa yakasimbiswa nzira dzekubatanidza, zvimiro zvekutsigira, uye mabhesi akatsiga kuti ave nechokwadi chekuti masherufu ekuratidzira haazungunuke kana kunyungudika panguva yekushandiswa, kuchengetedza kugadzikana uye kuchengeteka.
Durable Surface Treatment:
Kuti uwedzere kusimba kwemasherufu ekuratidzira, IKEA inowanzo shandisa akakosha epamusoro marapirwo akadai sekukwenya kuramba, kusamira kwemvura, kana kuramba tsvina.Vanoshandisa marachi akasimba kana zvinhu kudzivirira makwara, mavara emvura, kana tsvina inogona kuitika panguva yekushandiswa kwezuva nezuva, kuchengetedza kutaridzika kwemasherufu ekuratidzira kwakachena uye kunoyevedza.
Customizable uye Replaceable Zvikamu:
Kuburikidza neiyo kesi iri pamusoro, IKEA inoratidza kusimbisa kwayo pamhando uye kusimba kwemasherufu ekuratidzira.Ivo vanosarudza zvemhando yepamusoro zvemhando yepamusoro, vanoshandisa yakasimba uye yakagadzikana madhizaini, vanoita marapirwo epamusoro pepamusoro, uye vanopa zvinhu zvinogoneka uye zvinotsiviwa.Iyi dhizaini uzivi inovimbisa kuvimbika uye kusimba kwemasherufu ekuratidzira, ichipa inogara uye inovimbika mhinduro yekuratidzwa kwechigadzirwa uku ichienderana neiyo brand yemhando yepamusoro uye inoshanda mufananidzo.
Literature References:
Material Bank (www.materialbank.com)
Architonic (www.architonic.com)
Retail Design World (www.retaildesignworld.com)
7. Kukosha kwechiratidzo chechiratidzo uye zviratidzo muzviratidzo zveunyanzvi
Display props inogona kushanda sepuratifomu yakanakira yekuratidzira brand logos uye signage, ichibatsira vatengi kuona uye kubatana nemhando yako.Kuve nechokwadi chekuti marogo emhando anoonekwa zvakajeka pazviratidziro zvekuratidzira uye zvinoenderana nedhizaini yese inobatsira mukusimudzira kuzivikanwa kwemhando uye kumisikidza chiratidzo chechiratidzo mupfungwa dzevatengi.
Reference Case:
Nyaya Link:
Nike Yepamutemo Webhusaiti:https://www.nike.com/
Reference Case 1: Dhizaini yechitoro chepfungwa chaNike "Nike Imba yeInnovation" muNew York
Link:https://news.nike.com/news/nike-soho-house-of-innovation
Mufananidzo: Maxime Frechette
Nike, mutungamiri wepasi rose mune shangu dzemitambo uye zvipfeko, inozivikanwa neiyo iconic Swoosh logo uye zvigadzirwa zvitsva.Ivo vanoratidza zvine hunyanzvi uye kushandisa marogo emhando uye masiginecha mumagadzirirwo echitoro chavo kugadzira kuzivikanwa uye kuzivikanwa.
Ane mukurumbira uye ane mukurumbira brand logos:
Zvitoro zveNike zvinowanzoisa ma logos pamusuwo kana munzvimbo dzine mukurumbira, zvichibvumira vatengi kukurumidza kuona uye kubatana nemhando.Vanowanzo sarudza kuratidza Swoosh logo nenzira yakakura uye yakajeka, vachishandisa mavara akasiyana (akaita sedema kana chena) kugadzira musiyano unoshamisa neshure.
Kugadzira kushandiswa kwezviratidzo:
Nike nehunyanzvi inoshandisa chiratidzo chechiratidzo muzvitoro kugadzira yakasarudzika uye inonakidza nharaunda.Semuenzaniso, vanogona kushandisa oversized Swoosh logos kushongedza madziro kana kubatanidza zvikwangwani nezvimwe zvinhu zvakaita semasherufu ekuratidzira, mabhokisi emwenje, kana murals.Uku kushandiswa kwekugadzira kwezvikwangwani kunowedzera kutaridzika kwechiratidzo uye kunotora kutarisisa kwevatengi.
Mufananidzo: Maxime Frechette
Kuratidzwa kwemazita masirogani uye taglines:
Nike inowanzoratidza masirogani emhando uye taglines muzvitoro zvavo kuti vawedzere kusimbisa mufananidzo wechiratidzo uye zvakakosha.Vanogona kuratidza mitsara inokwezva maziso pamadziro kana makesi ekuratidzira, akadai se "Just Do It," vachiendesa mameseji ekurudziro, kurudziro, uye simba.Iyi nzira yekuratidzira inosanganisa zvinoonekwa neiyo brand logo kusimbisa meseji yemhando.
Yakabatanidzwa masiginecha anoratidza mumatanho akawanda:
Nike zvakare inobatanidza kuratidzwa kwemasaini mumatanho akawanda mumagadzirirwo ezvitoro kusimbisa kuenderana kwemhando.Ivo vanofananidza mu-chitoro zvikwangwani uye zvikwangwani zvine zvinoonekwa zvematanho epamhepo, nharembozha, uye masocial media mapuratifomu.Iyi yakabatanidzwa yekuratidzira nzira inobatsira kumisikidza muchinjika-channel brand kubatana uye inosimudzira chimiro chechiratidzo mupfungwa dzevatengi.
Kuburikidza nezviitiko zviri pamusoro apa, Nike inoratidza maitiro ekuratidzira uye kushandisa marogo emhando uye signage mukugadzira chitoro.Ivo vanobudirira kuumba kucherechedzwa kwemhando uye kuzivikanwa kuburikidza neakakurumbira logo kuratidzwa, kugadzira masaini mashandisirwo, kuratidzwa kwemasaini masirogani uye taglines, uye yakasanganiswa masiginecha kuratidzwa mumatanho akawanda.
Literature References:
Brandingmag (www.brandingmag.com)
Logo Design Rudo (www.logodesignlove.com)
Logo Lounge (www.logolounge.com)
8. Mhedziso
Kusarudza zviratidziro zvinoenderana nemufananidzo wako idanho rakakosha mukugadzira mufananidzo wehunyanzvi uye kukwezva vateereri vako.Nekutsvagira vateereri vako, kusarudza zvinhu, mavara, uye magadzirirwo anoenderana nechiratidzo cherudzi rwako, uye uchifunga nezvekuita uye kusimba, unogona kugadzira chiratidziro chehunyanzvi chinoenderana nemufananidzo wako.Izvi zvichakubatsira kukwezva kutariswa kwevatengi, kuendesa mhando dzemhando, uye kuvandudza mashandiro ekutengesa.
Rangarira, kusachinja-chinja kwemhando uye zvaunofarira zvevateereri vako ndizvo zvakakosha pakusarudza zviratidziro.Ramba uchitarisa mafambiro emusika uye mhinduro dzevatengi, uye ita gadziriso uye optimizations sezvinodiwa kuti uve nechokwadi chekuti maprops ako ekuratidzira anogara achienderana nemufananidzo wako wechiratidzo uye anoenderana zvakanyanya nevateereri vako.
Isu tiri fekitari inomira iyo inopa imwe-stop mhinduro yekuratidzira props ine mutengo wakanakira.Takazvipira kupa dzakasiyana siyana dzezvinodhura-zvinobudirira zvigadziriso zvigadzirwa zvekutengesa indasitiri.Ungave uri mubhizinesi reshangu, mbatya, kana zvinhu zvepamba, tine marekhi akakodzera ekuratidzira, makaunda, nemafuremu ako.Aya mapuropu ekuratidzira anogadzirwa achishandisa zvinhu zvinogara kwenguva refu kuti ave nechokwadi chekushandiswa kwenguva refu uye chitarisiko chinofadza.Pamusoro pezvo, isu tinopa akagadziridzwa masevhisi kuti agadzirise akasiyana ekuratidzira zvigadziriso zvinoenderana nerudzi rwemhando yako uye zvekuratidzira zvinodiwa.Nekusarudza zvigadzirwa zvedu, unozokwanisa kukwezva kutariswa nevatengi, kuburitsa kukosha kwemhando, uye kuwedzera mashandiro ekutengesa.Kana uine chero kubvunza nezve madhizaini ekuratidzira, sununguka kutibata, uye tichakupa mhinduro dzakakodzera dzekuratidzira. nokuda kwezvido zvako!
Nguva yekutumira: May-11-2023